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ISD 709 Receives 2013 NSPRA Golden Achievement Award

posted Jul 9, 2013, 12:45 PM by Communications ISD 709   [ updated Jul 17, 2013, 9:08 AM ]

   The National School Public Relations Association has awarded the Duluth School District a 2013 Golden Achievement Award for Duluth's 21st Century Middle Schools communications campaign, related to the opening of Lincoln Park and Ordean East in September 2012.

   The campaign was made possible with support from principals, teachers, students and staff; parents and community members; district and board leadership; contractors associated with the building projects; and various local media outlets, among others.

   Judges critically analyze each entry, seeking out those that clearly outline and demonstrate how they accomplished the four steps required in an exemplary public relations program: 1) analysis of the need for the program; 2) planning which took place to meet the need; 3) execution and communication of the program, including targeted publics; 4) outcomes and evaluation.